Re-Release of Avengers: Endgame Hits Theaters

Starting September 25, Marvel Studios re-released Avengers: Endgame in theaters as Avengers Endgame: Encore, featuring post-credit scenes, visual effects, and dialogue changes, all connecting to their upcoming movie, Avengers: Doomsday, which is out on December 18.

Although Endgame’s original theatrical run grossed nearly 2.8 billion dollars, making it the second highest-grossing movie of all time, the re-release added 126 million dollars of revenue, pushing its total past 2.9 billion and reclaiming its throne as the highest-grossing movie of all time. With Encore, a nearly identical movie to Endgame with minor updates, Marvel aims to build hype around Doomsday.

These updates were as small as a simple line change from protagonist Tony Stark, also known as Iron Man. Originally, in an interaction between him and Steve Rogers, he said, "When you mess with time, it tends to mess back." However, viewers’ feedback on the repetition of the word “time” led to the dialogue being revised as, “When you mess with time, time tends to mess back." The re-release also addressed criticisms of the original movie’s washed out, overly gray and brown color palette through richer saturation and contrast. For instance, Thanos, the film’s antagonist, featured a richer purple skin tone, closer to his comic book appearance. However, the most significant alterations in the re-release were the four new post-credit scenes, which sparked excitement in fans due to their direct connection to Avengers: Doomsday.

The overall public's reaction was positive, with a considerable 94 percent Rotten Tomatoes score. While a majority of the people liked the movie, I don’t think it was worth it for the post-credit scenes alone, especially since they were only available in theater premium formats like IMAX. For fans hoping to experience the movie in theatres again, however, Encore offers an exciting cinematic experience.